But as more and more research in the past decade in the field of sleep science has revealed, it is now widely known that sleep plays an essential role in cognition, mood, bodily fatigue, appetite and immune system functionality. Until recently, sleep was often treated as auxiliary to good health when compared to diet and exercise. Our guestrooms and sleep program have been developed alongside sleep scientists, offering a science-backed approach that optimizes rest so every guest can get their best night’s sleep.” As a luxury hotel, a place intended for rest and rejuvenation, we recognize the profound impact of travel on sleep, a fundamental element of wellbeing. Rooted in the pillars of movement, nutrition, regeneration and community, our modern hospitality offering infuses every stay with purpose. “Our concept of luxury transcends the white glove grandeur of the past, focusing on meaningful details and a seamless guest experience. “Equinox Hotels redefines luxury hospitality for those who embrace high-performance living,” commented Norton. This is reflected by the guestroom amenities such as the Art + Science of Sleep program by the immediate access to the fitness club, Equinox Hudson Yards by the bevy of nutritious food options provided by the onsite restaurant, Electric Lemon and by having a world-class onsite wellness center, The Spa by Equinox Hotels. Travelers are actively seeking hotel brands whose identities and values are in harmony with their own personal beliefs, with the inception for Equinox Hotels coming about through the recognition that many people of all ages want to maintain their healthy lifestyle while traveling, codified as high performance living. Traditional luxury will always have its place, but the lifestyle movement within this segment touches on a profound and wholly 21st-century evolution in that luxury now transcends demographics. Expanding into luxury hospitality was a natural extension, but it nevertheless required an astute vision for how travel behavior is evolving and the emergence of the lifestyle hotel category. Described as a city within the city, all the gleaming, ultramodern towers have been built on top of the railyards leading into Penn Station, with the Equinox Hotel right across the street from the iconic Vessel art installation, The Shops at Hudson Yards and The Shed, an eight-story art center.Īs the first hotel property for parent company Equinox Group, the Equinox Hotel New York is the culmination of three decades of growth for the brand which opened its first high-end fitness club in the Upper West Side in 1991 and, amongst other projects, launched SoulCycle in 2006. The Equinox Hotel New York opened in July 2019 with 212 rooms and suites as part of the multi-billion-dollar Hudson Yards real estate development. To set the mood, some background on this luxury property is first required. To complete this article, it was a delight to speak with Equinox CEO Chris Norton during our time in the Big Apple to help us understand the process behind this property’s inception and its focus on sleep. Having experienced the full depth of the brand’s unrivaled sleep program, we can start by saying that it always comes down to the attention to detail at every level. Luckily, hotels are responding to the rise of sleep tourism with incredible new offerings to help guests get the most of their time aboard.īut while a sleep program can mean many things to many people, what does this look like at a luxury, urban hotel? For this, there was no better property to stay at and study than the Equinox Hotel New York which was just recently named as one of the 50 best hotels in the world by Forbes. Travel always seems to get in the way of a good night’s sleep, though. Sleep is increasingly being studied and proclaimed as a core pillar for health, cognition and longevity. By Larry and Adam Mogelonsky | November 10, 2023
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